Welcome to Elle Rouge Apparel!
Welcome to Elle Rouge Apparel!

GET TO KNOW US

Our Story

Our Story

No Risk No Story, a very personal motto for us as two everyday women from Queens, New York.

This motto was given life in 2017 when entrepreneurs Lydia & Lexy, both on individual journeys took the ultimate risk! One relocating to a brand new city and the other facing her battle with postpartum depression. An experience so many of us know well!

How many of us have taken a risk, bet on ourselves or just  stepped out Risking Everything for a Dream no one can see but you?

Join our Tribe of Risk Takers and Shop No Risk No Story Apparel Today!